They say don’t get furious, get steady, and that’s the things the Gucci family is going to do, albeit perhaps not in the way you expect. The iconic family is gearing ready to take over screens everywhere in a new TV drama and docuseries, according to Variety. The TV series is in early development, while the documentary is in pre-production, and both are brought to us by Sky Studios, with their VP of Germany and Italy, Nils Hartmann, producing the yet-to-be-named projects.
Following the success of Ridley Scott’s House of Gucci, which starred Lady Gaga, Adam Driver, Jared Leto, and Al Pacino, the Gucci family released a series of public comments expressing their displeasure with the story depicted in the film. The report concentrated on Maurizio Gucci’s hired assassination by his ex-wife, Patrizia Reggiana, a tale that the Gucci family blasted as false. Hartmann says both productions are aiming to tell “the story of a great family and a great brand” now that Comcast’s Sky Studios has stepped forward to allow the family to take center stage.
Gucci began after World War II, when finding leather for any use was difficult. As a result of the scarcity, Guccio Gucci Sr. and his team began to employ bamboo to substitute the hard-to-find material. The bags with bamboo handles quickly became popular among the upper crust and Hollywood, resulting in the company’s long-term success.
Both efforts attempt to delve further into the Gucci family’s past, and, as Hartmann puts it, “narrate the epic of a family that started with a gentleman in Florence who, by chance, made some handbags with bamboo handles that made history and brought the Gucci brand in the U.S.”
Despite the fact that the smash film didn’t come out until the autumn of 2021, both the TV drama and the documentary series were conceived a year earlier and pitched to Sky by Marco Belardi’s Leone Film Group. Unlike the creative team behind House of Gucci, who apparently did not meet with any of the Gucci family members to develop the film’s plot, the two new pieces enlisted the help of many Gucci family members. Alessandro Gucci, Guccio Gucci Jr., and Giorgio Gucci, the latter of whom is an Italian producer who will act as executive producer on the documentary, were among those engaged.
While no dates have been announced for any of the new projects, the docuseries is expected to be published at some point in 2023.