Having been drastically affected by the Covid-19 epidemic, distributors in the theatrical industry have to take a movement in the release strategy. One of them, Warner Bros. Studio, has given up conventional options like a theatrical window to aim at day-and-date release in both cinemas and their tailor-made streaming platform, HBO Max, which is a subsidiary of WarnerMedia as Warners. This approach is also utilized by some blockbuster films such as “Dune”, “Godzilla vs. Kong” and “The Matrix Resurrections”, assumed to influence the profits of several theater moguls.
However, it seems to Warners that the end of this strategy, known as day-and-date, is foreseeable.
WarnerMedia CEO Jason Kilar, interviewing with Vox’s Recode, acknowledged their promising upcoming films, including not only “The Batman” with the acting of Robert Pattinson but also DC’s “Black Adam” and “The Flash”, will move back to traditional theatrical release method. After 45 days since the release, movies will be on other streaming platforms. Although that’s much shorter than the previous amount of time (usually more than 6 months), it can be considered as a return to the ordinary. As Kilar said:
"Think about when movies would show up on HBO, which is eight to nine months after theatrical premiere. The Batman is going to show up on day 46 on HBO Max. [...] That is a huge change from where things were in 2018, 2017, 2016."
Accordingly, the release date of “The Batman” on HBO Max is April 19, 2022. The CEO also inferred that this will turn into the usual model for the studio in the future by revealing a similar release strategy for other titles.
"I feel really, really good knowing that The Batman, and Black Adam, and The Flash, and Elvis, and a whole host of other movies, are literally going to be showing up on day 46 on HBO Max in a variety of territories all over the world. That is a very, very big change that I don't think people appreciate, and I feel really good about it."
“The Batman” comes out at theaters on March 4, 2022, highlighting top-pick celebrities of Pattinson, Paul Dano, Andy Serkis, Jeffrey Wright, John Turttoro, Colin Farrell, and Zoë Kravitz. Let’s look at the film’s official summary:
As a consequence of his two years living as Batman, wandering around streets, being a frightening symbol for criminals, Bruce Wayne has drowned in Gotham City’s dark. The lone vigilante, along with a few reliable partners, Alfred Pennyworth, Lt. James Gordon, found himself as an isolated incarnation of retaliation in such a corrupt authority and high-profile figures of Gotham city.
At the point when a murderer focuses on Gotham’s first-class with a progression of perverted intrigues, a path of enigmatic hints are sent to the World’s Greatest Detective when he is looking into the underworld, where he experiences such characters as Selina Kyle/aka Catwoman, Oswald Cobblepot/aka the Penguin, Carmine Falcone, and Edward Nashton/aka the Riddler. As the proof reveals more details and the size of the culprit’s arrangements turns out to be clear, Batman has to make up new connections, point out the offender, and carry equity to the maltreatment of force and defilement that has since quite a while ago tormented Gotham City.