According to a report from a media analyst, Netflix doubled its Spanish TV originals last year and premiered more from the UK and Japan as U.S. content now makes up less than half of its library.
The research noted how Spanish content increased from 64 to 123 hours, while Japan increased from 60 to 109 hours and the UK increased from 60 to 92 hours. It also revealed that Netflix had 300 more hours of TV last year than in 2021.
The eerie thriller The Girl in the Mirror as well as La Casa de Papel, one of Netflix’s all-time most popular non-English language titles, were both introduced in Spain, the nation that also produced it.
Less than half of Netflix’s TV content library is now made up of American content, a significant milestone illustrating the global nature of the TV industry. U.S. content increased by a much smaller proportionally, rising by 5% to 801 hours.
Despite this, it is emphasized that only The Crown made it into the top 10 internationally, with nine of the top ten most-watched series of the year coming from the United States. The films Wednesday and Dahmer – Monster: The Jeffrey Dahmer had enormous success in the United States last year.
The huge effect of Squid Game the year before led to a general leveling out of Korean drama, which increased a little from 84 to 93 hours in 2022.
The study, titled “Viewing is Narrowing,” demonstrated how viewers are sticking with their favorite shows rather than the rush of worldwide originals from Netflix, Prime Video, Disney+, and a host of other recently released streamers.
While the top 250 Disney+ and Netflix episodes in the UK account for 44% and 39% of all viewing, respectively, this percentage drops to 28% for live TV on channels like the BBC, ITV, and Channel 4, demonstrating that viewers are more likely to watch more episodes of conventional broadcasters’ content.
It is cited the “growing efficiency and acuity” with which streamers can make their most popular shows available to subscribers, as well as the fact that this content is permanent rather than temporary, as the causes of this growth.