Father’s Day weekend was a perfect time to roll out Warner Bros’ Andy Garcia-Gloria Estefan’s romantic comedy Father of the Bride, which ended up being the highest HBO Max movie premiere ever in its four days, particularly for a stream-only picture.
In the first four days after its premiere on Thursday, June 16, Father of the Bride has climbed to the top spot globally among the most-watched title on HBO Max. Based on its first four days, the film also placed in the top 10 most-watched title debuts on HBO Max in Mexico to date.
In this Latino twist on Father of the Bride, Garcia and Estefan portray the bride’s parents, who are on the brink of divorcing.
Mexico holds on to the No.2 spot with Father of the Bride‘s viewership on HBO Max, behind only the United States.
Both U.S. and local subscribers seem to be attracted to the universal story of marriage and in-laws, and a title such as Father of the Bride fitted the bill. As HBO Max left its imprint in Latin America, particularly after its launch in the region in June 2021. The Father’s Day weekend was the ideal launchpad for the Plan B production, and Mexican audiences are into Gary Alazraki-directed comedies such as We Are the Nobles.