On Nielsen’s streaming list for the week of June 20 to 26, The Umbrella Academy beat out rival Netflix title Stranger Things in a congested week.
With new Season 3 episodes arriving in the middle of the week, Umbrella surpassed Stranger Things in its final full week sans the two final Season 4 episodes accessible on Netflix by over 2.5 billion minutes.
Disney+ profited from two significant events last week: the release of the sixth and final episode of Star Wars spinoff Obi-Wan Kenobi and the arrival of Doctor Strange in the Multiverse of Madness on the streaming platform. The latter, which grossed more than $935 million at the global movie office, debuted on Disney+ after around five and a half weeks of an exclusive big-screen viewing. Nielsen said that it drew 1.4 billion viewing minutes over the week, placing third. It corresponded with Obi-male, Wan’s middle-aged core audience, which saw viewership increase by 17 percent from the previous week to 860 million minutes, claiming the sixth position.
Stranger Things has racked up 21.8 billion viewing minutes in the United States since Netflix published the first seven episodes of Season 4 over Memorial Day weekend, making it a four-time Nielsen chart champion.
Nielsen only counts streaming through a TV screen, not mobile, for Netflix, Prime Video, Disney+, Hulu, HBO Max, and Apple TV+. This week’s top ten titles accounted for more than 12 billion minutes of streaming, supporting Nielsen’s monthly report on streaming in June, which highlighted a record-breaking increase above year-ago and May levels.
According to Nielsen, The Umbrella Academy viewership was largely between the ages of 18 and 49, with an impressive 28 percent of viewers older than 50.