Disney and the K-Pop supergroup BTS are collaborating on a project.
The Walt Disney Company and BTS’s studio home Hybe announced a new global content agreement on Tuesday, in which the firms would collaborate to produce five titles for Disney’s streaming services, including three exclusive projects starring BTS or BTS members. Aligning with the world’s most successful K-pop group is clearly a coup for Disney, which is looking to increase worldwide subscriber counts while also catching up to Netflix as a destination for bankable Korean entertainment.
The three upcoming titles starring the K-pop idols are as follows:
BTS: Permission to Dance on Stage – LA: An unique cinematic 4K concert video documenting BTS’ live performance in November 2021 at Los Angeles’ Sofi Stadium. The band saw fans in person for the first time in two years, performing Billboard smash singles “Butter” and “Permission to Dance.”
In the Soup: Friendcation is an original travel reality program starring V of BTS, Parasite star Woo-Shik Choi, Hyung-Sik Park, Itaewon Class’ Seo-jun Park, and Peakboy. The show follows the five friends as they embark on a surprise trip and engage in a range of leisure and fun activities.
BTS Monuments: Beyond the Star: Disney states that the incredible path of contemporary music phenomenon BTS is chronicled in this unique docuseries. The series will showcase the everyday lives, ideas, and goals of BTS members as they gear up for their second chapter thanks to unparalleled access to a sizable archive of music and video over the previous nine years. The program will only be available through Disney’s streaming platforms in 2023.
Since its launch in South Korea in November 2021, Disney+ has been aggressively building up its portfolio of K-drama content, following the road laid by Netflix — and Squid Game — of utilizing the category’s worldwide popularity to acquire members throughout Asia, South America and elsewhere.
The streaming service earlier declared that this year it will distribute over 20 Korean films, at least 12 of which would be Korean originals. The company’s Snowdrop original, which starred Jisoo from the K-pop girl group Blackpink, has been the most well-liked creation to date.
BTS said earlier this month that they will be concentrating on solo projects for the remainder of this stage of their career, which group members first referred to as a “hiatus.” Hybe subsequently stated that the group very much stays united, despite their interest in individual projects, and that BTS’ seven members will continue to take part in group events. It looks that the impending Disney+ original, BTS Monuments: Beyond the Star, will examine some of the intricacies of this new chapter for the pop idols.
