With the lead role of Austin Butler who is known as The King of Rock ‘n’ Roll, Baz Luhrmann’s biopic Elvis is rocketing to gain $30 million to $32 million, which is larger than its expectation for its opening at the domestic box office after it grossed $12.7 million on Friday, including $3.5 million in previews.
Compared with Top Gun: Maverick, a project is doing business well in its fifth-weekend thanks to being shown on Imax and other premium screens, which could be seen as a victory at the weekend.
Warner Bros.’s Elvis has older audiences, in which 65 percent of the moviegoers is over 35 years old so far, especially 30 percent is over 55. It is natural that the Elvis Presley biopic which is directed by Luhrmann had the best performance in the South. Audiences gave it an A- CinemaScore, along with 79 percent score on Rotten Tomatoes.
Similar to Elvis, Blumhouse and Universal’s The Black Phone is also having a better performance than its expectation. The project, which is popular with audiences from 18 to 34 years old, gained $10.2 million on Friday for a planned debut of $23.3 million.